The Net Promoter Score (NPS) is a metric commonly used to rate customer loyalty and satisfaction on a scale of -100 to +100.

In 2021, which was our second full year of operation, we asked our clients the NPS question (“on a scale of 0-10, how likely are you to recommend our services to a friend or colleague”) for the first time.

While there is no published information available about our domestic legal industry’s average NPS score, we had read of international surveys placing the legal industry in line with airlines, wireless carriers and credit card companies with average NPS scores of around 25-30. We were keen to find out our own score. Ranking on par with airlines was not exactly what we would want to hear.

Now, the results are in,

[drum roll]

and Wiidare’s NPS in 2021 was


NPS is just a number, but it matters to us.

We started up Wiidare with the vision that businesses deserve reliable and cost-efficient legal services and client-oriented solutions that are aligned with their business targets and everyday realities.

Learning what our clients’ businesses entail is important to us. We want to understand our clients’ needs, goals and daily activities as profoundly as possible in our role as an advisor. We want to be an extension of our clients’ in-house legal and business teams.

A high NPS score such as this matters to us, because it signals that we are on the right track.

This amazing result means that we are going to work extra hard to earn our clients’ loyalty also going forward. Thank you.

Olli Sailas


Would you like to hear more of our offering? Please contact Olli or our Legal Business Partners. You may find our profiles and contact details here.